Scapegrace | Case Study
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Scapegrace

The brave new world

Two guys from New Zealand who didn’t know each other until one married the other's sister and then they did. A year sitting in bars and lounges discussing how they always wanted to make their own gin. This is how two brothers-in-law and a part time musician got into a lot of debt and created award winning spirits that won gold in London and San Francisco.

From rogues to riches

We’ve been working with Scapegrace since the early days when they were then known as Rogue Society. Since then they have grown from a small batch offering of two award winning gins into a world renowned distillery with an extensive line of gin, vodka and whisky products. As they now prepare to move into their new 36 hectare purpose built distillery overlooking Lake Dunstan in the scenic New Zealand Southern Alps, we are grateful have been there each each step of the way. Designing and managing their direct sales platforms at home and away and working alongside their marketing agencies to produce the digital implementations of the product campaigns and releases.

Scapegrace

The journey continues

With each product embracing distinct aesthetics, we formed seamless transitions through the range by engaging ajax page loading and GSAP animations.

Scapegrace

A swiss army of talents, from both a technical and brand sense. Not only can they strategically help steer the digital arm of our business, they understand the importance of design to our brand.

Mark Neal Co-founder

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